The tides of digital marketing are changing, and many businesses are looking for quick and effective ways to position their brands in front of high-converting customers. With Thrive Internet Marketing Agency’s PPC management services, you can increase your search engine visibility and get immediate results.
Make the Best Decisions for Your Brand Using PPC Advertising
Today, the digital landscape is expanding at breakneck speed, and websites are proliferating at breakneck speed. Almost everyone is on the internet, from small businesses and franchises to eCommerce businesses and entrepreneurs, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, on the other hand, bring with them greater challenges.
Despite the availability of advertising tools and digital marketing channels, some companies remain unnoticed by their target audience. As a result, market participants are fighting an uphill battle and making little progress with their internet marketing efforts.
The following are the major challenges that online businesses face:
- heightened competition
- Increase in ad blockers
- Industry regulations are stringent.
- Changing customer expectations
- High expenditure on digital advertising
- Market standards vary
- Customers who are evasive.
Even social media marketing has become a significant challenge for many businesses. Previously, social media platforms enabled businesses to reach millions of prospects globally for free. With the passage of time, social media behemoths have begun to implement ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes a problem because not all marketers have the capacity and resources to launch and sustain large-scale social media campaigns.
Aside from web development and social media marketing, one of the most important aspects of increasing brand exposure is search engine optimization (SEO). The issue with SEO and other internet marketing strategies is that they require time, effort, and a relatively large capital investment before you see results.
Which is the better strategy for your brand: SEO or PPC?
Understanding and analyzing your target demographics’ online activities is critical for determining whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your company.
SEARCH ENGINE OPTIMIZATION
SEO is a powerful tool for increasing organic traffic, raising brand awareness, establishing online credibility, and gaining customer trust. Many SEO companies, on the other hand, will tell you that it takes at least four to six months to see results from your SEO campaign.
According to an Ahrefs study, only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publication. Furthermore, even the best-performing web pages took two to six months to reach the top ten.
SEO requires time. As a result, many marketers who rely heavily on organic search fail to meet their marketing objectives within the timeframe they set. If you’re looking for an online marketing strategy that provides
PAY-PER-CLICK
Pay-per-click advertising has proven to be one of the best and most cost-effective online marketing strategies over the years. PPC advertising enables businesses to control their ad spending and get their brand offerings in front of the right people at the right time and place.
Pay-per-click marketing gives you laser-targeted visibility, which shortens the customer’s purchasing journey and increases your conversion rate.
In an ideal world, combining SEO and PPC advertising strategies produces the best results. Integrated SEO and PPC campaigns provide maximum exposure, drive relevant traffic, and provide long-term benefits. However, if you only have a limited amount of time to promote your brand offerings and make an impression on your target market, pay-per-click internet marketing may be the best option for you.
Take Advantage of Consumer Search Opportunities by Using PPC Marketing
KK Informatics Digital Marketing Agency is a well-known authority in pay per click marketing. Our pay per click advertising company collaborates with a variety of industry players and marketing professionals to help them increase leads, raise brand awareness, and achieve their objectives.
Our pay per click marketing company has mastered what PPC is, how it works effectively for different stakeholders, and what it entails to ensure online success over the years. If you’re still unsure about whether pay-per-click is the right advertising model for your business, our PPC management company can help.
Discover what PPC is and how pay-per-click advertising can propel your company to new heights. Begin your pay-per-click campaign today with assistance from KK Informatics Digital marketing experts.
What Is Pay Per Click and How Does It Work?
Optimized Paid Search Campaigns Can Help You Grow Your Business
According to a Hanapin Marketing report, 79 percent of marketers believe paid search marketing is beneficial to their business. As a result, approximately 62 percent of industry participants stated that they would continue to increase their PPC ad budget in the coming years in order to attract new customers looking for their services.
According to Social Media Today, over 7 million advertisers spent $10.01 billion on pay per click ads in 2017. Pay per click has clearly become one of the most widely used marketing frameworks for increasing ROI. But what exactly is pay-per-click, and how can it help you boost your digital marketing efforts?
PPC experts at KK Informatics explain what paid search is and how it works, guiding you through the fundamentals of PPC management. Understanding pay per click processes will improve your chances of launching profitable campaigns. Learn everything there is to know about PPC marketing and how our pay per click marketing agency can help you succeed.
What exactly is PPC?
Pay per click marketing is a paid search model that is used to raise brand awareness, promote brand offerings, and gain instant traction from specific audience segments. Advertisers only pay when a user clicks on the PPC ads, hence the name pay-per-click.
When most people hear or discuss pay per click, they immediately think of Google PPC. However, pay-per-click advertising extends beyond Google search engine results pages (SERPs) and the Google Display Network. Pay per click is also used by social media sites such as YouTube, Facebook, Pinterest, and LinkedIn.
PPC allows marketers to strategically place ads on a variety of online marketing platforms to increase the visibility of their products and services to their target market. This means that the advertisements you see on the internet are pay per click ads.
How Does PPC Marketing Work?
PPC marketing is a keyword-based marketing strategy. PPC campaign management services, such as Adwords, assign a value to various search terms and phrases based on their search volume, difficulty, and level of competition. The higher the keyword price, the more advertisers competing for the same keyword.
Limited Google pay per click advertising slots are available on marketing platforms such as Google’s homepage. As a result, you must compete for your PPC spot. Advertisers cannot simply pay more to increase the prominence of their Google PPC ads.
Ad auctions are used for Google pay per click and other PPC ads. This refers to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their search engine results pages (SERPs). To improve your ad position and lower your cost per click, make sure your Google pay per click ads have a high Quality Score (CPC).
Your pay-per-click ads must be relevant to your target demographics, include valuable keywords, have high click-through rates (CTRs), and direct prospects to an SEO-optimized landing page to receive a good Quality Score.
Don’t have time to conduct a PPC audit and launch your PPC campaign? Entrust your PPC services to our PPC management company and let us handle the technical aspects for you.
Based on 5+ years of working experience in Copywriting, as well as we have Certified Expert, We know how to create the right campaign to achieve your advertising goals. We will create relevant, high-quality ad groups, keywords, ads, and ad extensions incorporating Google’s best recommendations for making great ads. We will manage & optimize your Google Ads campaign every day, We will make sure that the ads show to the audience we want to target and We will optimize bids & bidding strategy to allocate the budget to what works best.
Google ads AdWords PPC campaigns
$ 499 Basic- Full Setup of 1 Google Search Ads Campaign + 7 Days Management and Optimization + Daily Update.
- 14 Days Delivery
- Account setup
- 3 ad extensions
- Campaign QA
- Ongoing management
Google ads AdWords PPC campaigns
$ 799 Standard- Full Setup of 1 Google Search Ads Campaign + 14 Days Management and Optimization + Daily Update.
- 14 Days Delivery
- Account setup
- 6 ad extensions
- Campaign QA
- Ongoing management
Google ads AdWords PPC campaigns
$ 999 Premium- Full Setup of 1 Google Search Ads Campaign + 30 Days Management and Optimization + Daily Update.
- 14 Days Delivery
- Account setup
- 10 ad extensions
- Campaign QA
- Ongoing management
Pay Per Click FAQs
PPC is an abbreviation for pay-per-click. It’s a digital marketing strategy that involves purchasing web traffic for your website. You, the advertiser, pay a small fee each time a user clicks on one of your ads. The most common type of PPC is search engine advertising. However, many other platforms, including social media behemoth Facebook, now provide PPC ad models. You can promote your business in search results, websites, and social media platforms. Text, images, and video can all be included in PPC ads.
Ads that appear in search results are tailored to a specific audience and frequently account for nearly half of all page clicks. Users who click on paid ads are typically more prepared to make a decision and thus more likely to purchase a product or service than an organic visitor. Your PPC ads are targeted to online users who are looking for your type of business. This has the potential to have a significant impact on your bottom line.
The price of running a PPC ad campaign differs. Your industry type, business type, and business size are all cost factors. These will have an impact on the pricing of your PPC ad campaign. Pricing can also be influenced by the strategy you’re implementing. Expect to spend up to $3,000 per month for a small-to-medium-sized business. This cost includes your ad spend as well as professional services from your chosen PPC agency.
Your PPC costs must be calculated using your bid, targeting, and ad quality. Your bid is the amount of money you’re willing to pay for a user to click on your ad. You place your bid in an ad auction, and the highest bidder wins, so you may pay less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you rank for to your audience’s demographics.
The higher the costs, the more competitively you want to target. Bidding on a highly competitive keyword, for example, costs more because the cost-per-click is higher (CPC). Google also keeps track of the quality of your ads. If your ad quality is high, you can often keep your costs low because Google will prioritize your ad over competitors with low-quality ads. Understanding and accounting for all of these variables is how you arrive at your PPC budget.
PPC is a versatile online advertising method that allows you to set a budget and adjust it as needed. Above all, you can directly target your ideal audience, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear in search results ahead of all organic results, allowing you to outrank your competitors and support your search engine optimization (SEO) efforts.