The most recent version of the Google Search Quality Rater Guidelines is available here.

Google’s new Search Quality Rater Guidelines update includes important revisions and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authority, and Trustworthiness).

While search engine optimization (SEO) and content professionals agree that Google E-A-T has a role in search rankings, no one can quantify its significance. One explanation is a misunderstanding of the answer to the question “What is the YMYL content?” As a result, artists struggle to create a YMYL site and content that satisfies search engine user intent and ranking criteria.

Google modified its Search Quality Raters Guidelines on July 28, 2022. The following modifications are summarized in the Guideline Change Log, which may be found in Appendix 2:

• Updated phrasing to accord with the recently released Search Quality Rater Guidelines: An Overview.

• YMYL has been refined to focus on themes that require a high level of precision to prevent major harm; a new table of examples has been introduced, and previous examples have been renewed.

• Clarifications have been added to the Low and Lowest Page Quality sections to underline that the kind and amount of E-A-T relies on the purpose of the page and that low-quality and dangerous sites can exist on any sort of website.

• Refactored the language to be appropriate across all device types.

• Minor modifications throughout (updated screenshots; removed or updated outdated examples and concepts; removed user location when irrelevant, etc.).

The new Google Quality Raters Guidelines couldn’t have come at a better time. For example, the new concept of YMYL (Your Money or Your Life) could help content and SEO internet marketing firms understand “what is high-quality material” and “what is low-quality content.” It also demonstrates how digital material may be harmful to people or society.

The most recent update also illustrates how much Google E-A-T affects YMYL content page quality and the consequences of having low-quality material on authoritative and trustworthy sites.

The Google Search Quality Rater Guidelines are not only a reference for evaluators, but they are also a great resource for content and SEO services. Understanding the most recent Google algorithm change enables them to boost Google search results displayed on search engine results pages (SERPs).

What Exactly Is A Google Quality Rater?

Google crawls, indexes, and ranks pages/posts based on search terms using an automated algorithm. They provide Google search algorithm updates on a regular basis to ensure that search results reflect user intent. Google still need humans to improve its search engine.

Google Quality Raters are individuals hired by Google to help them evaluate web pages that appear in search results. Their services will be used in conjunction with a forthcoming Google search algorithm upgrade. In such circumstances, Google would provide hundreds of search results, one with the most recent Google algorithm update and another with the scheduled modifications.

The raters would also provide ratings based on a scale outlined in the Google Quality Raters Guidelines. They would specifically consider the two criteria listed below.

• Needs Satisfied (NM) • Page Quality (PQ)

It is important to note that the evaluations of search quality raters have no effect on the Google SERP ranking of the websites they examine. Instead, their work will serve as the foundation for the implementation of a Google search algorithm change to boost Google search results.

What Google Changed in the Search Quality Raters Guidelines in July 2022

Google’s most major changes address the following concerns:

• What exactly is the YMYL content?
• How significant is Google E-A-T in terms of page quality?
• What exactly is low-quality content?
• What exactly is

YMYL (Your Money or Your Life)

Google divided YMYL subjects into various groups in previous editions of the Search Quality Raters Guidelines:

• Current events and news
• Civics, government, and law • Finance • Shopping • Health and safety • People in groups • Other

Google eliminated the categories in the July 2022 update. They now define a YMYL site or page based on its potential to cause harm.

The revised Quality Rater Guidelines define YMYL based on its potential to cause damage. These issues may have an influence on people’s “health, financial stability, or safety, as well as the welfare or well-being of society.”

Google also specified who the potentially dangerous subjects may harm:

• The person who viewed or used the content directly; and • Other persons impacted by the person who viewed or used the content.
• People or groups affected by the conduct of those who accessed or utilized the content.

Google then characterized YMYL subjects as follows:

• Causing harm if it is erroneous or untrustworthy.

According to the new Google Quality Raters Guidelines, raters should decide if a topic is YMYL by evaluating the sort of harm it may cause:

• Health and safety • Financial stability • Society • Other